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EP 1 Introduction: Investor Behavior 101

Episode Description

In the inaugural episode of the Crazy Wealthy Podcast, host Jonathan Blau, CEO of Fusion Family Wealth, shares his personal story and how it shaped his approach to wealth management. He explores the cognitive and emotional biases that influence financial decision-making, such as loss aversion and regret aversion, and discusses how understanding these biases can help individuals make more rational financial decisions under uncertainty. Jonathan also previews future episodes and introduces the Fix It Fridays mini-series, which will tackle biases in short, actionable episodes.
 

IN THIS EPISODE:

  • [00:57] Meet Your Host Jonathan Blau
  • [03:04] The Purpose of Crazy Wealthy Podcast
  • [04:42] Understanding Emotional Biases
  • [08:36] Cognitive Biases in Financial Decisions
  • [11:40] Information Overload and Decision Making
  • [13:49] The Role of Temperament in Investment Decisions
  • [14:23] Accessibility Bias in Investing
  • [15:13] The Illusion of Certainty in Financial Advisory
  • [16:48] The Media's Influence on Financial Decisions
  • [19:53] Understanding Luck and Risk in Investments
  • [21:48] Introducing Fix It Fridays
  • [22:35] Podcast Availability and Conclusion
  • Loss aversion leads people to prioritize avoiding losses over pursuing gains, often hindering long-term wealth-building strategies.
  • Regret aversion can cause individuals to avoid making future financial decisions due to past investment failures, limiting growth opportunities.
  • Emotional and cognitive biases systematically influence poor financial decisions, but they are predictable and can be corrected.
  • The key to success in investing isn’t just knowledge, but temperament—knowing what to do and sticking to a long-term strategy despite short-term volatility.

 

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https://www.fusionfamilywealth.com/disclosures

[00:00:00] Disclaimer: The following podcast by Fusion Family Wealth LLC, Fusion, is intended for general information purposes only. No [00:00:05] portion of the podcast serves as the receipt of, or as a substitute for, personalized investment advice from Fusion or any other investment professional of your choosing. [00:00:10] Please see additional important disclosure at the end of this podcast.

[00:00:12] Disclaimer: A copy of Fusion's current written disclosure brochure discussing our advisory [00:00:15] services and fees is available upon request or at www. fusionfamilywealth. com.[00:00:20] 

[00:00:23] Voice Over: Welcome to the [00:00:25] crazy, wealthy podcast with your host, Jonathan Blau, whether you're just starting [00:00:30] out or are an experienced investor, join Jonathan as he seeks to [00:00:35] illuminate and demystify the complexities of making consistently rational financial [00:00:40] decisions under conditions of uncertainty. He'll chat with professionals from the [00:00:45] advice world, entrepreneurs, executives, and business[00:00:50] [00:00:55] 

[00:00:57] Jonathan Blau: Hello everybody, this is Jonathan Blau, and [00:01:00] I'm proud to be bringing to you the inaugural episode of our podcast [00:01:05] called Crazy Wealthy. I'm going to talk to you today about a little bit about [00:01:10] who I am, my background, and what led to the, uh, the. Uh, [00:01:15] idea of, uh, coming, uh, out with this podcast and what the purpose of it is and what we hope [00:01:20] to, uh, allow our audience to gain, uh, by becoming consistent, hopefully [00:01:25] consistent listeners.

[00:01:25] Jonathan Blau: So, um, I, I grew up, um, [00:01:30] in a, in a town called Bayside Queens in a middle class family. And, uh, [00:01:35] unfortunately, my dad, when he was a kid had rheumatic fever, which, uh, caused him to have [00:01:40] a mitral valve issue and ultimately have a stroke when I was 11. He [00:01:45] became paralyzed and, uh, and unfortunately lost him when I was 13, so I was kind [00:01:50] of forced to, uh, to, to, to make a decision at a crossroads, um, [00:01:55] to, to, to kind of realize that I had nothing to fall back on, uh, financially [00:02:00] in life.

[00:02:00] Jonathan Blau: Uh, and either, uh, sink or swim. And fortunately, uh, I was [00:02:05] able to, I was able to swim. Uh, but the reason I start with that story is, is [00:02:10] I, I today find myself in a position as the CEO of Fusion Family Wealth, where [00:02:15] we've, uh, we've been able to help many families learn to, uh, to do business. To, to protect and [00:02:20] grow their wealth over the years and, uh, and, and by doing that, we've actually been able [00:02:25] to, uh, to build wealth for our own family.

[00:02:27] Jonathan Blau: So there's nothing in my professional life [00:02:30] and personal life that's been more satisfying than being able to accomplish those things and having [00:02:35] been on both sides of the wealth spectrum growing up where I didn't have the freedoms [00:02:40] to, to pursue things because, uh, because of the, um, the inability to access [00:02:45] money, uh, as a tool, uh, and now having.

[00:02:48] Jonathan Blau: And on the other side, where [00:02:50] I'm able to give my family and help my clients make sure that they can [00:02:55] access that tool successfully and consistently, um, that'll help [00:03:00] me to, uh, to come to you from both perspectives with a podcast. And what [00:03:05] we'll try to do is we'll try to illuminate and demystify the complexities [00:03:10] involved with financial decision making.

[00:03:12] Jonathan Blau: So when we, when we make decisions [00:03:15] about money. Uh, particularly under conditions of uncertainty, we are, [00:03:20] uh, we're influenced unfortunately by what are called biases. And what these [00:03:25] biases are are really systematic errors in judgment, and they're [00:03:30] embedded in human nature. So no matter how smart we are, no matter how well educated [00:03:35] we are, we tend to make poor decisions when, when we are faced with, um, [00:03:40] with uncertainty and money.

[00:03:41] Jonathan Blau: And so. The good news about that is they are [00:03:45] systematic errors, meaning they're identifiable and they're predictable. Um, [00:03:50] behaviors tend to be repeated. So one, once we learn what [00:03:55] those behaviors are and how they're influencing us to, to make decisions that are against our [00:04:00] best interest, we can correct them.

[00:04:02] Jonathan Blau: And so that's what this podcast will attempt to [00:04:05] do by, by identifying them, not just, uh, via mic. [00:04:10] Podcast and my explanations, but actually inviting guests from both the [00:04:15] financial industry, the advice industry, accountants, attorneys who advise [00:04:20] wealthy, uh, families and, and hear their stories, their money stories, uh, [00:04:25] their clients, money stories, and, and experientially learn, uh, from them.[00:04:30] 

[00:04:30] Jonathan Blau: What they've, what they've done, uh, as it relates to, uh, making [00:04:35] some errors in judgment about money or advising their clients who've made those errors. So it'd be [00:04:40] nice to hear some real life experiences. Uh, generally, when we talk about biases, there are two [00:04:45] types categorically, there's emotional biases. Uh, two of the most prominent [00:04:50] ones are what are called loss aversion bias and regret aversion bias.

[00:04:53] Jonathan Blau: So what's aversion [00:04:55] bias deals with the idea that we are, um, two [00:05:00] times more sensitive to the pain of a loss than we are to the pleasure [00:05:05] of an equivalent gain. So when we make decisions in life, there's an [00:05:10] asymmetry between the importance we put of avoiding a loss versus [00:05:15] pursuing a gain. And as investors, what happens is, it's why many [00:05:20] people are afraid to invest in, as owners of companies, or what's [00:05:25] What's more generically referred to as the stock market, and it's because the, the, the [00:05:30] frequent unpredictable as to timing and magnitude of declines [00:05:35] that are associated with investing as owners of companies, uh, don't appeal to our human [00:05:40] nature instinct to avoid, uh, losses.

[00:05:42] Jonathan Blau: And we're particularly, um. [00:05:45] Uh, sensitive to short term moves. So we have what's called myopic loss [00:05:50] aversion. We're nearsighted when it comes to losses. We look to avoid [00:05:55] losses in the short term. And so what we need to do to succeed, [00:06:00] particularly when it comes to investing, is to seek out strategies that [00:06:05] look to maximize our long term wealth.

[00:06:07] Jonathan Blau: particularly the ability to grow our money [00:06:10] in the face of inflation. But what we really innately look for is [00:06:15] not those strategies. We look for strategies that minimize the chance of short term [00:06:20] loss and maximize the chance of, of short term pleasure. And those are exactly [00:06:25] the opposite strategies than the ones that we need to maximize long term wealth.

[00:06:29] Jonathan Blau: So for example, [00:06:30] we might look to have too much of our money in cash, money markets, bonds and gold [00:06:35] in the short run so that we minimize our chance for long term, uh, [00:06:40] for short term loss. But those, those investments, bonds and gold and so forth, also [00:06:45] minimize our chance for long term wealth building. So we'll talk about how to, how to address loss [00:06:50] aversion bias, uh, identify it and overcome it.

[00:06:53] Jonathan Blau: And, and we'll also hear [00:06:55] from guests who have experienced those, those biases and how it's influenced [00:07:00] decisions that weren't really in their best interest in the long run. So, so emotional biases [00:07:05] like loss aversion and regret aversion are the two most common. Regret [00:07:10] aversion is actually, uh, much more painful than loss aversion because [00:07:15] long term regret never goes away.

[00:07:17] Jonathan Blau: So it's, it's one of the most painful, [00:07:20] um. One of the most painful emotional biases that we have and the problem that it [00:07:25] creates is that if we make an investment or financial decision [00:07:30] where the outcome didn't reflect what we wanted, it became so painful to us that [00:07:35] in order to avoid that feeling of regret in the future, we shy away [00:07:40] from engaging in any activity.

[00:07:41] Jonathan Blau: So if we had a bad experience in the stock market. [00:07:45] At one time or other, maybe we chased technology stocks in the late 1990s. [00:07:50] What happened to us is we stopped investing in stocks. We didn't, we [00:07:55] didn't admit that the error was the fact that we over concentrated and [00:08:00] weren't any, any longer investing, we were speculating on technology stocks or dot com [00:08:05] stocks.

[00:08:05] Jonathan Blau: And so that's what caused us to lose. And that regret. We're so [00:08:10] powerful that we said I'm never investing in stocks again because stocks don't work. [00:08:15] I'm just going to, what's, revert to what's called status quo bias. If I just leave the [00:08:20] money in cash, leave it the way it is, status quo, I will never have to face the [00:08:25] regret of, of, of a technology bubble bursting or anything like that again.

[00:08:28] Jonathan Blau: And so people will [00:08:30] accumulate cash and that becomes a very dangerous, uh, financial [00:08:35] decision for the longterm. So the other kind of bias, uh, outside of [00:08:40] emotional is called cognitive. So cognitive biases are really just systematic errors [00:08:45] that reflect faulty reasoning. So one example is called representative [00:08:50] bias.

[00:08:50] Jonathan Blau: If we see a coin flip, uh, for example, and it's flip, uh, [00:08:55] Eight times when we see five heads and then three, uh, [00:09:00] three tails, we're likely to think that maybe the next two will be [00:09:05] tails. Um, particularly if it's going to be a 10, a 10 flip, uh, series [00:09:10] and, and in reality, that's because that represents what we think coin [00:09:15] flip should look like 50, 50 outcome, but there's something called the law of large numbers.[00:09:20] 

[00:09:20] Jonathan Blau: So. If we had the more coin flips that we have, the more likely we [00:09:25] are to see 50 50. So if we have 100 coin flips, we're likely to see the [00:09:30] outcomes be closer to 50 heads or tails, but we don't really [00:09:35] Appreciate the law of large numbers when we're thinking about things like probability, [00:09:40] uh, because it's our, uh, it's our reflexive mind or our system one mind [00:09:45] that's making decisions based on what's, uh, what we think represents the [00:09:50] stereotypical outcome that we should expect.

[00:09:51] Jonathan Blau: So, so that's one example in a coin flip. And it's the [00:09:55] same thing, by the way, when we, we have representative power. Bias, it's why people who are investing might [00:10:00] chase performance of a hot mutual fund or funding manager. Uh, they think [00:10:05] because it's had three or four good years in a row, the relative to other funds, [00:10:10] that it means that it's likely to have another three or four good years in a row.

[00:10:13] Jonathan Blau: When in fact, [00:10:15] oftentimes the opposite is likely. Because, uh, while, while straight good [00:10:20] performance relative to a benchmark seems to indicate that we can expect it going [00:10:25] forward. What it really usually does is it says, gee, if this manager outperformed for the last three or four [00:10:30] years, uh, there's something called reversion to the mean and competing with all these other managers, [00:10:35] they're likely to underperform for the next three or four for so that the average performance kind of [00:10:40] equals, uh, equals the performance of the market over time.

[00:10:43] Jonathan Blau: And so, so [00:10:45] representative bias in that way can actually hurt investor choices, uh, based on [00:10:50] based on our reflexive or, uh, or, or a system one mind, [00:10:55] which basically just looks for shortcuts in decision making. And those shortcuts often lead [00:11:00] to, uh, faulty reasoning. Uh, and. Representative biases is one example.[00:11:05] 

[00:11:05] Jonathan Blau: Uh, another example is familiarity bias. We tend to like to own things and [00:11:10] invest in things that we're familiar with, thinking irrationally that those things will [00:11:15] help us more and hurt us less, always, than things that we're not familiar with. [00:11:20] And what that leads to is it leads to over concentrating, uh, in a smaller pool [00:11:25] of choices, whether it's investments or business, uh, businesses.

[00:11:29] Jonathan Blau: Uh, or [00:11:30] anything that we're engaged in, and it actually leads to increased risk. [00:11:35] So again, familiarity bias and representative bias, two examples of [00:11:40] faulty reasoning. Uh, then one of the things that's, that's another issue [00:11:45] when it comes to decision making, particularly when it comes to money, is we, we [00:11:50] tend to be overwhelmed with a tremendous amount of information.

[00:11:54] Jonathan Blau: [00:11:55] Particularly, uh, 24 hour financial news cycle, the internet and all the data available. [00:12:00] And what we, we fail to recognize is that data is not [00:12:05] an, is not, uh, knowledge and knowledge is not wisdom. Wisdom is an [00:12:10] accumulation of experiences That lead us to be able [00:12:15] to, uh, to understand how the data and the knowledge we've acquired can lead to [00:12:20] better decisions and, uh, and by, by looking at, um, all [00:12:25] of the information that we have, investors seem to feel like, wow, I'm equipped.

[00:12:29] Jonathan Blau: I don't need to have [00:12:30] any help. Uh, I have all this data. I can do it myself. One of the things that's [00:12:35] important that we hope to get across to everybody who listens to the podcast when it comes to [00:12:40] behavior and investing, investing success and success with money [00:12:45] decisions is one part intellect, what we know, and 99 parts temperament, what we [00:12:50] do.

[00:12:50] Jonathan Blau: So if you have the smartest, most well educated, um, uh, person [00:12:55] in a room of 10 people, and you have someone who never went past high school, and then you [00:13:00] have people who are successful entrepreneurs, and people who don't have to work, uh, [00:13:05] they're all equally likely to get To sell out every, uh, investment [00:13:10] that they own.

[00:13:10] Jonathan Blau: That's not a dot com investment to chase the dot com bubble in [00:13:15] 1999. And they're equally likely to sell out some or all of their portfolio in [00:13:20] the face of the 2008 to nine credit crisis, uh, in fear that their, [00:13:25] their, their stock portfolio is about to implode, uh, because of what was going on [00:13:30] with the economy and, um, and so, uh, human nature [00:13:35] is immutable.

[00:13:36] Jonathan Blau: It, it doesn't change and it doesn't discriminate [00:13:40] between old and young, rich and poor, educated and less educated, [00:13:45] uh, man and woman, we're all prone to make the same exact mistakes. So again, [00:13:50] the important thing to take away from that is that, uh, good investment and, and money [00:13:55] decisions are based one part intellect only what we know and, and [00:14:00] 99 parts temperament.

[00:14:01] Jonathan Blau: One of the examples I like to give is if, if we fly on an airplane. [00:14:05] We typically don't go to the pilot and interview them. We don't want [00:14:10] to, uh, ask and read about how the controls in the cockpit work in cases of [00:14:15] emergency so that we can take over and, and, uh, get in touch with the, with the pilot. [00:14:20] With the air traffic controller and start taking control.

[00:14:23] Jonathan Blau: Uh, we don't do that [00:14:25] because of what I call accessibility bias. That information is not easily [00:14:30] accessible or understandable. Uh, but when it comes to investing, we, we somehow think [00:14:35] because that information about, uh, valuation of. of companies [00:14:40] and price to earnings ratios and all of these sorts of things, money manager [00:14:45] performance versus others.

[00:14:46] Jonathan Blau: We think because that information is accessible, that [00:14:50] somehow having that information will enable us to become successful investors. It [00:14:55] won't. Any more than having the information about the, uh, about the controls in the cockpit [00:15:00] would enable us to successfully land an airplane. Uh, so, so it's important to [00:15:05] understand that just because the information is available, uh, information [00:15:10] data is not knowledge and knowledge is not wisdom.

[00:15:13] Jonathan Blau: The other thing that we [00:15:15] that we like is we like certainty. So, when it comes to certainty, what [00:15:20] the challenge in, in the industry that I'm in, the advisory, the wealth advisory [00:15:25] industry, is that the, the investor comes to the table looking for as [00:15:30] much certainty about their financial future as they can possibly garner.

[00:15:34] Jonathan Blau: [00:15:35] And the industry, unfortunately, generally, tends to address that need for [00:15:40] certainty by handling what I call the illusion. back to the client. What I [00:15:45] mean by that is they, they will tell the investor how many analysts, [00:15:50] security analysts that they employ, who will tell them which industries and companies are [00:15:55] about to perform better than the other industries and companies.

[00:15:58] Jonathan Blau: They'll tell them how [00:16:00] many economists they employ so that they will be able to tell the investor when the recession [00:16:05] is likely to come and, and use that information to get them in and out of the, uh, recession. [00:16:10] Investment markets opportunity and so economic forecasting can [00:16:15] consistently be done accurately, um, gaining, uh, timing advantage over the [00:16:20] market can consistently be done accurately.

[00:16:22] Jonathan Blau: So what we do to help [00:16:25] investors and we hope to help the podcast listeners. Gaining an understanding of is, [00:16:30] is that you need to learn to make consistently rational decisions, given [00:16:35] a constant state of uncertainty, rather than being handed the illusion [00:16:40] of certainty, uh, because that's only a band aid and ultimately, uh, the money decisions [00:16:45] will be negative, uh, when one has the illusion of certainty.

[00:16:48] Jonathan Blau: Um, and, and [00:16:50] a corollary to that is when we watch the financial news, one of the things I always hear that's a [00:16:55] little bit. Um, frustrating is they talk about the market hating uncertainty that, [00:17:00] that given what's going on with the war in Ukraine and given what's going on [00:17:05] with the Federal Reserve and the decisions that we don't yet know the outcome of to [00:17:10] raise interest rates, when they'll happen and what the magnitude will be, the market hates uncertainty, they say.[00:17:15] 

[00:17:15] Jonathan Blau: And what that implies is that, At various times, there can be more or less [00:17:20] certainty and, and that's just a concept that doesn't make any sense. So as an example, [00:17:25] uh, there are studies that have looked at how many times the word certainty and financial [00:17:30] certainty appear in the newspaper. And based on those kinds of studies, it's been, uh, it's [00:17:35] been said that the, uh, period of time, uh, in the last 20 years or so, [00:17:40] that we had maximum, uh, Uh, certainty or minimum uncertainty was the [00:17:45] period right before the September 11th terrorist attacks like on September 10th [00:17:50] and and the period right before Bear Stearns Lehman Brothers went out of business [00:17:55] during the financial crisis.

[00:17:56] Jonathan Blau: In fact, Uh, I would say on September 10th [00:18:00] of 2001, we probably were never more certain, there was [00:18:05] probably never more certainty that we were about to have a terrorist attack. The only thing that, [00:18:10] that was different is we were oblivious to that risk on September 10th. But, [00:18:15] but we didn't have more or less certainty on September 10th.

[00:18:18] Jonathan Blau: Uh, and so it's very [00:18:20] important to understand that, um, that when you're watching the media and the news, [00:18:25] their job is to, uh, not advise us on how to make better financial [00:18:30] decisions. But to sell advertising and to get you to click on their [00:18:35] stories, uh, it's always going to be sensationalized. So falling for the narratives [00:18:40] of, of things like more or less, uh, uh, certainty, uh, can cause us to [00:18:45] abandon our plan for the wrong reasons at the wrong time.

[00:18:48] Jonathan Blau: Uh, the, the [00:18:50] illusion of control to us is much more persuasive than the [00:18:55] reality. of uncertainty. So we, we like to kind of do things where we [00:19:00] have a hand in it, thinking that the outcomes will be better if we're involved. [00:19:05] And, and in investing in particular, when, when human beings who are [00:19:10] emotional and hormonal and, and, and, and, and.

[00:19:14] Jonathan Blau: cognitively subject to [00:19:15] make, uh, decisions using rules of thumb instead of, uh, lengthy reasoning. [00:19:20] When, when they get their hand involved or we get our hand involved, usually the outcomes are, [00:19:25] are, are going to be far worse, not better. So, so that's something that, that people [00:19:30] have to kind of, um, Uh, face, it's hard to [00:19:35] accept that and particularly hard to accept if we, if we've achieved success in other areas of [00:19:40] our lives, if we've achieved success academically, if we've achieved success, [00:19:45] uh, in our careers, it's hard for us to accept that.

[00:19:48] Jonathan Blau: That, uh, us not [00:19:50] being involved will somehow in any endeavor lead to a better outcome. One example, [00:19:55] and one reason that happens is, is something called attribution bias or [00:20:00] S. U. S. where we actually influence the outcomes or [00:20:05] believe we influence the outcomes solely because of. our skill [00:20:10] set and our abilities, meaning that we don't really give a fair, uh, a [00:20:15] fair assessment of how much luck may have played a role.

[00:20:18] Jonathan Blau: And, and [00:20:20] luck, uh, is, is almost always present in the outcomes of decisions. [00:20:25] Uh, so, so it's important for us to understand that, uh, and by the way, [00:20:30] luck and risk are basically the same thing. Luck is just when an outside [00:20:35] factor influences the outcome and the outcome happens to be good. And risk is when an [00:20:40] outsized factor influences the outcome that happens to have been bad.

[00:20:44] Jonathan Blau: And [00:20:45] in life what we tend to do is we tend to attribute much more, [00:20:50] um, skill, uh, particularly if we're used to being [00:20:55] successful in our other endeavors, to the outcomes that we achieve when they're good. And we tend [00:21:00] to attribute, uh, Bad luck to the outcomes when they're bad. [00:21:05] So, so if we can reframe how we think about things, it would help us to, to make fewer [00:21:10] mistakes and have an open mind about, uh, about what we can control [00:21:15] and, and maybe getting outside, uh, outside help in informing our decisions and [00:21:20] not thinking we, we can and need to control everything.

[00:21:22] Jonathan Blau: So we'll talk about, we'll talk about the role of [00:21:25] luck, and one of the things I like to say is, is our experience in the world accounts for [00:21:30] about 0001 percent of everything that's ever happened, yet [00:21:35] it accounts for 80 percent of how we think the world works. So those all relate to, [00:21:40] uh, to our, our need for, for control and, and the illusion of certainty.

[00:21:44] Jonathan Blau: And [00:21:45] we'll talk about how to, how to kind of get around and overcome those. So what we're going to do is we're going to [00:21:50] come to everybody with this podcast on a monthly basis. We're also going to have [00:21:55] a shorter podcast that comes every two weeks called Fix It Fridays. [00:22:00] And what Fix It Fridays will do is they'll highlight a bias.

[00:22:03] Jonathan Blau: Uh, that we have either [00:22:05] cognitive or emotional or, or something that's going on current event wise that [00:22:10] investors should be aware of how it can influence, uh, them to be making decisions [00:22:15] that might be against their interest. Uh, so not only how to identify, but how to overcome it. And [00:22:20] those are usually be maybe 3 to 5 minutes of just me coming out and sharing, sharing our [00:22:25] thoughts about those with you.

[00:22:26] Jonathan Blau: Uh, and then once a month, we'll have, uh, The, uh, the, the, the [00:22:30] traditional crazy wealthy podcast, which should be anywhere from 30 to 60 minutes long. [00:22:35] And we welcome you to, uh, to like and, uh, and share our podcast. You'll be [00:22:40] able to find it on our website, uh, which is fusionfamilywealth. com under the [00:22:45] podcast section.

[00:22:46] Jonathan Blau: And you'll also be able to find it on all the major outlets where [00:22:50] podcasts are available, uh, from Spotify to Apple, uh, et cetera. So, [00:22:55] uh, you can also, um, find us at. Crazy wealthy [00:23:00] podcast.com. So thanks, thanks for listening. We really look forward to, uh, to [00:23:05] engaging with you on a monthly basis and, uh, hearing the feedback.[00:23:10] 

[00:23:12] Jonathan Blau: Hi honey. I just, Hey, what's up? [00:23:15] I just finished, uh, our inaugural podcast for Crazy Wealthy and, uh, excited to [00:23:20] get it off the ground. So, um, so that's, that's what's up. 

[00:23:23] Amy Blau: So tell me what you think you're going to be [00:23:25] doing in this whole podcast. 

[00:23:27] Jonathan Blau: Well, like I said, uh, in the beginning, we want to, we [00:23:30] want to, uh, illuminate and demystify the complexities that are involved with [00:23:35] financial decision making.

[00:23:35] Jonathan Blau: And you know how we do that. We talk about all of the innate human [00:23:40] nature based behaviors that cause us to go, uh, to go off, off, uh, [00:23:45] in, in directions that are against our, our financial interests. 

[00:23:48] Amy Blau: Oh, believe me, I'm [00:23:50] so excited for the rest of the world to hear [00:23:55] all the bits of knowledge that you have, and I'm excited for someone else to be [00:24:00] hearing about this all the time besides me.

[00:24:04] Jonathan Blau: Well, so am [00:24:05] I, to be honest with you, because hopefully I won't hear the real time criticism then. [00:24:10] 

[00:24:10] Amy Blau: That's true. That's true. To be honest, I have no time for this today. I'm off to my [00:24:15] next activity. So you keep. Telling the world all about behavioral [00:24:20] finance. 

[00:24:21] Jonathan Blau: Okay. And do me a favor, just start putting into practice some of the things I teach [00:24:25] the world.

[00:24:25] Amy Blau: You got it. It's not taking out the garbage on Sunday [00:24:30] night and you have a 

[00:24:34] Voice Over: [00:24:35] deal. Thank you for tuning in to another episode of the [00:24:40] crazy wealthy podcast for more insights, resources. And to sign up for our [00:24:45] newsletter, visit crazy wealthy podcast. com until then stay [00:24:50] crazy wealthy.[00:24:55] 

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